Small and mid-sized businesses are bracing for the holiday rush this season. Beginning the Thursday prior to Black Friday to Small Business Saturday and Cyber Monday, businesses are tested. Attracting and accommodating increased foot traffic is critical as the Christmas shopping season gets underway. Having an online sales division puts added stress on a small business. Some Connecticut small business owners can hardly keep apace with the holiday rush while other businesses slow down to a near crawl during this time of the year.
To make most of the holiday shopping season, the small business owner has to plan far in advance. From staffing to stock, from marketing to delivery, you and your staff must be prepared for perhaps the busiest shopping weeks of the year. For service based companies, scheduling employee vacations must be equitable. For businesses that slow down in the winter, you may find your downtime allows for professional training or developing new skills or products. When you have questions about small business insurance, contact the Caplan Insurance Agency right away: 860-561-4713.